ACEEU is pleased to announce the publication of the first newsletter of the ECO-merce project.
ECO-merce (Embedding Sustainable Marketing in e-commerce for Agri-food) aims to empower agri-food actors to integrate sustainability into e-commerce practices by aligning consumer values, digital skills, and innovative marketing approaches.
The first newsletter marks an important milestone in the project’s implementation. It introduces the project’s objectives, partners, and planned activities, while highlighting the early progress made in areas such as consumer persona development, skills mapping, and the design of the ECO-merce Academy.
ACEEU plays a key role in the project by leading the development of consumer personas and value map, creating the sustainable marketing skills framework, and supporting dissemination, quality assurance, and impact planning activities.
The newsletter is a great way to discover how ECO-merce is beneficial to actors in the agri-food sector and what is upcoming for them, including the development of training modules, co-creation workshops, and tools to support them connecting with consumer through sustainable marketing practice.
Read the full newsletter: here
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